Rebranding CROSS & CULTURE

A New Era of Faith-Driven Leadership & Business Education and Media

At CROSS & Culture, we’ve always been passionate about equipping Christians to engage with the world while staying grounded in biblical truth. For years, we have focused on defending and promoting the pillars of faith and culture—helping believers navigate the complex intersections of modern life with a firm commitment to Christ. Now, as we step into a new chapter, we are excited to announce a rebranding that not only reflects our expanding vision but also enhances the ways we serve our audience.

With the world’s growing complexities, the challenges facing individuals, businesses, and ministries require solutions that are both practical and rooted in strong moral foundations. To meet this need, CROSS & Culture is refocusing on four key pillars: Faith, Culture, Business, and Politics. Alongside this refined framework, we are broadening our scope to include specialized media and consulting services. These new initiatives will empower believers to take on leadership roles, develop strong teams, and tackle cultural and professional challenges with excellence.

Why Rebrand Now?

The world is changing rapidly, and the Church needs to keep pace—not by compromising, but by leading with truth, wisdom, and integrity. We’ve recognized the increasing need for resources that not only provide theological depth but also practical tools for business, leadership, and cultural engagement. As we move forward, we are shifting our focus to two key areas:

  1. Media Creation: From podcasts, blog posts, and articles to books and online courses, CROSS & Culture will be producing cutting-edge content designed to inspire, educate, and equip believers to be salt and light in every area of their lives. Through insightful commentary on faith, culture, and current events, we aim to challenge our audience to think deeply, act wisely, and lead courageously.
  2. Consulting Services: We are excited to offer business and ministry consulting to leaders, entrepreneurs, and organizations seeking to develop their teams, grow their influence, and lead with excellence. Our consulting services are rooted in biblical principles but designed to meet the practical needs of today’s business and ministry environments. Whether you’re leading a church, running a business, or managing a team, we can help you navigate challenges, build unity, and increase productivity.

New Services You Can Expect

As part of this rebranding, we are expanding our offerings to provide a range of consulting and training services that align with the four pillars of CROSS & Culture:

  • Evangelical Training Association Certification: We provide training that equips individuals and teams in biblical education, theology, and ministry leadership. This certification will strengthen your theological foundations, preparing you to lead with confidence in any context.
  • Six Working Genius Certification: Understanding how you and your team operate is essential to success. We offer Six Working Genius certification to help you assess, develop, and empower your team to function at peak effectiveness, whether in ministry or the marketplace.
  • Leadership Development & Team Training: With years of experience in business, sales, marketing, ministry, and public speaking, we bring a wealth of knowledge in leadership and team development. Our consulting services are tailored to help you create strong, cohesive teams that operate with a shared vision and purpose.

The Expertise Behind the Vision

Our rebranding also reflects the expertise that both my business partner and I bring to the table. With degrees in theology, leadership, and extensive experience in business, marketing, and ministry, we are uniquely positioned to bridge the gap between faith and practical application. Our backgrounds in public teaching, speaking, and sales allow us to deliver high-quality, results-oriented training to individuals and organizations alike.

We are more than consultants—we are partners in your growth. Whether you are a church leader seeking to develop your congregation’s leadership skills or a business owner aiming to integrate faith into your corporate structure, we have the tools and experience to help you achieve your goals.

Stay Tuned for What’s Next

We are just getting started. In the coming months, you will see a wealth of new content from CROSS & Culture as we launch podcasts, write articles, and release training resources—all with the goal of equipping you to lead and influence in the spheres of faith, culture, business, and politics.

This rebranding isn’t just a change of image—it’s a call to action. We invite you to join us on this journey as we seek to train, equip, and inspire leaders who are ready to engage the world without compromising their faith.

Thank you for your continued support. We look forward to partnering with you as we step into this exciting new chapter of CROSS & Culture.

Let’s Build Together. Let’s Lead Boldly. Let’s Transform Our World.

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